A COUPLE

CASE

A COUPLE

CASE

A COUPLE

CASE

A COUPLE

CASE

STUDIES

01

GAMIFYING DATA

AR FILTER

HIGHLIGHTS


Data is boring but it doesn't have to be. We published this custom IG filter quiz to show the Board ways we can reach new audiences via gaming.

I designed the users' progress experience, prioritizing retainment.

Collaborated and prototyped with developers to test various potential journeys.

Learned a lot in the process. Unfortunately, the filter was only live for 5 months due to Meta shutting down third party filters in Jan '25.

>>EXPLORE THE AR FILTER CASE STUDY HERE<<

HIGHLIGHTS


Data is boring but it doesn't have to be. We published this custom IG filter quiz to show the Board ways we can reach new audiences via gaming.

I designed the users' progress experience, prioritizing retainment.

Collaborated and prototyped with developers to test various potential journeys.

Learned a lot in the process. Unfortunately, the filter was only live for 5 months due to Meta shutting down third party filters in Jan '25.

EXPLORE THE AR FILTER
>>CASE STUDY HERE<<

02

STRATEGY

PEW VIDEO

HIGHLIGHTS


Increased YouTube subscribers by 84.1% (Aug 2024 to Aug 2025).

Helped launch and build Instagram, from 0 to 105k followers.

Led efforts to get 1.47M YouTube views in the last year, a 201% increase.

Received a 2025 Best Short Documentary Honorable Mention by Gold House.


>>EXPLORE THE PEW VIDEO CASE STUDY HERE<<

HIGHLIGHTS


Increased YouTube subscribers by 84.1% (Aug 2024 to Aug 2025).

Helped launch and build Instagram, from 0 to 105k followers.

Led efforts to get 1.47M YouTube views in the last year, a 201% increase.

Received a 2025 Best Short Documentary Honorable Mention by Gold House.


EXPLORE THE PEW VIDEO
>>CASE STUDY HERE<<

DIRECTING

MOTION

& BRAND

MOTION

& BRAND

MOTION

& BRAND

MOTION

& BRAND

Trust in America

Trust in America


Trust in American institutions is essential to the functioning of U.S. democracy. Yet today, many feel that trust is declining. So what impact does this have on American society?

I pitched, produced, captured, and art directed Pew's first ever animated series. Each short video brings together the Center’s key findings about trust in the news media, elections, police, scientists and the economy.

The Census for Religion

The Census for Religion


The U.S. Census doesn't collect religious data on Americans. And so Pew's Religious Landscape study (RLS) was created to fill that gap. It's seen as the census for religion in America. For the recent iteration (2023-2024), I art directed and commissioned an illustrator, Shawna X, and a motion design agency, Duke & Duck, to create a video series that visualizes and explains how Americans experience faith and spirituality.

1 in 10

1 in 10


Of the 24 million Asians living in the United States, about 2.3 million live in poverty—that's 1 in 10 Asians. Often times, Asian Americans are labeled "model minorities" but the reality is that they, too, struggle with financial hardships in this country. This short film shares those challenges and counters stereotypes.

I was the co-director of this project as well as creative director. I introduced and lead narrative brainstorms for our first short film, which received a 2025 "Best Short Documentary" Honorable Mention by Gold House. This documentary, titled "1 in 10," published online in March 2024 and was shown in a private theater screening—a first for us—in Los Angeles, in partnership with Gold House.

ABOUT

HELLO

I'm a designer with expertise in branding, video, and motion, known for turning complexity into clear, engaging stories.

Experienced in 0→1 design and building scalable systems from the ground up, I'm looking to bring my skills in storytelling and product-focused design to a tech role in
New York.


Select Awards:

2025 Gold House Best Short Doc
(Honorable Mention)

2019 DCFemTech Design Award

2019 GDUSA People to Watch


I'm a designer with expertise in branding, video, and motion, known for turning complexity into clear, engaging stories.

Experienced in 0→1 design and building scalable systems from the ground up, I'm looking to bring my skills in storytellingand product-focused design to a tech role in New York.


Select Awards:

2025 Gold House Best Short Doc
(Honorable Mention)

2019 DCFemTech Design Award

2019 GDUSA People to Watch


I'm a designer with expertise in branding, video, and motion, known for turning complexity into clear, engaging stories.

Experienced in 0→1 design and building scalable systems
from the ground up, I'm looking to bring my skills in storytelling and product-focused design to a tech role in New York.


Select Awards:

2025
Gold House Best Doc Short (Honorable Mention)


2019
DCFemTech Design Award


2019
GDUSA People to Watch


I'm a designer with expertise in branding, video, and motion, known for turning complexity into clear, engaging stories.

Experienced in 0→1 design and building scalable systems from the ground up, I'm looking to bring my skills in storytelling and product-focused design to a tech role in
New York.


Select Awards:

2025 Gold House Best Short Doc
(Honorable Mention)

2019 DCFemTech Design Award

2019 GDUSA People to Watch